Carlichauns Entertainment, the kids and family brand reimagining Irish folklore for global audiences, is accelerating its international licensing strategy following strong momentum at the Las Vegas Licensing Expo. Carlichauns Entertainment is building a digital-first franchise designed to delight audiences worldwide with fun, funny, and adventurous stories. Each tale celebrates the fulfilment of a wish sent to the magical Kingdom of the Carlichauns from children around the world blending modern storytelling with the rich traditions of Irish folk-lore.

The kids’ content market is evolving faster than ever. Legacy players are scaling back, while agile, independent studios are seizing the opportunity. Carlichauns Entertainment is built for this new reality.

“We’re not waiting for slow-moving commissions-we’re fast-tracking production, taking our flagship series direct to market, and positioning Carli-chauns as the next must-have global kids’ brand,” says Niall Watters, CEO of Carlichauns Entertainment. “At the same time, we’re building communi-ties, brand awareness, and affinity.”

Twenty Irish digital entertainment companies are at the forefront of MIPCOM (Marché International des Programmes de Communication) in Cannes, France this week.

The former Irish Ambassador in London and Washington, Dan Mulhall, is backing a new children’s entertainment venture rooted in Irish folklore, the Carlichauns, 21st century leprechauns that hail from Carlingford in County Louth.

Successful children’s TV writer, producer and creator Chapman, who as well as Paw Patrol and Bob the Builder was behind preschool shows including Mighty Express on Netflix, is now attached to the project as an executive producer and brand ambassador.

So, what should you consider when you develop and launch a new kids show these days?

Niall Watters, CEO of Carlichauns Entertainment, has just done that, so I had a chat with him about the launch of Carlichauns, which is a brand-new, computer-generated animated series aiming to take centuries of Irish folklore to a new global digital audience.